About Persona

Founded in Merced, California in November of 2025, Persona Clothing Brand strives to create attire centered on self-expression and the development of personal identity. Founder Yeabsira Digafe, a UC Merced Management and Business Economics Major operates rooted in the belief that clothing can help connect the world of the inner with that of the outer. Persona aims to transform everyday apparel into meaningful design.

Currently focused on streetwear Persona explores clean silhouettes, thoughtful graphics, and refined textures that reflect the balance between creativity and identity. While the brand continues to grow, its mission remains consistent: to inspire individuals to craft their identity through artful design and purposeful expression. This is more than a brand. It's a venture to find and define oneself.